Company case study
Chris Mistrick's Web Design
Chris Mistrick's Web Design is a web design service that focuses on local clients, using SEO strategies to attract business. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "688: 10 Ways to Shrink the Internet and Find Your Ideal Customers" (aired July 29, 2025).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 688: 10 Ways to Shrink the Internet and Find Your Ideal Customers |
| Aired | July 29, 2025 |
| Category | Agency |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
688: 10 Ways to Shrink the Internet and Find Your Ideal Customers · aired July 29, 2025 · hosted by Nick Loper
Why it works
By prioritizing local SEO and highlighting local connections, Chris effectively attracts clients who prefer to work with local businesses, even for remote services.
The playbook
Utilizing local SEO strategies, such as including a home address on the website and creating blog posts listing the best local web design firms.
Also mentioned
Chris emphasizes the importance of being visible to local clients who appreciate proximity and personal connection.
Why this works now (our analysis)
Most local web designers overlook the power of Google My Business listings. Chris Mistrick's Web Design capitalizes on this by optimizing these listings for local SEO, which attracts clients seeking nearby services. To generate initial revenue, Chris could target local businesses through the Yelp platform, offering tailored web design packages that highlight their unique offerings. A key risk for this business is the reliance on Google’s algorithm updates, which can impact visibility and client acquisition without notice.