Cognition Ads
A software company that provides ad tech solutions for agencies focused on streaming TV advertising.
Why It Works
It offers measurable results and insights into ad effectiveness across different platforms, allowing agencies to optimize their advertising strategies.
Revenue & Traction
Not mentioned in the transcript.
Founding Story
Not mentioned in the transcript.
Business Playbook
Cognition Ads uses an ad server and a pixel to track customer journeys, providing agencies with the ability to measure the impact of streaming TV ads on consumer behavior.
Why this works now
Roku's ad inventory management features enable Cognition Ads to provide precise targeting and performance analytics for streaming TV campaigns. The company could initiate revenue by targeting agencies through the Digital Advertising Alliance's online directory, ensuring visibility among potential clients. A significant risk for Cognition Ads lies in its dependency on Roku's platform, which could limit flexibility if changes to ad policies or inventory availability occur.
Additional Information
Cognition Ads has a separate agency arm to help brands activate ads and measure their effectiveness.
Source
Podcast: In The Pit with Cody Schneider
Episode: 75¢ CPM Billboards Meet $4 Streaming TV: Unlocking 3-4x Higher Conversions
Creation Date: October 21, 2025
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