Company case study
Countrankseo.com
Countrankseo.com is a business focused on building and renting out local websites for lead generation in specific niches. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "693: Renting Out Websites? How to Build Recurring Revenue with Simple, Local Sites" (aired August 28, 2025).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 693: Renting Out Websites? How to Build Recurring Revenue with Simple, Local Sites |
| Aired | August 28, 2025 |
| Revenue and traction | Revenue can be generated by renting out the websites for amounts ranging from $300 to $1,000 per month depending on the niche and demand. |
| Category | Agency |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
693: Renting Out Websites? How to Build Recurring Revenue with Simple, Local Sites · aired August 28, 2025 · hosted by Nick Loper
Why it works
The model leverages digital real estate to connect local service providers with potential customers, generating leads that can be monetized.
Founding story
Started by John Michael in February 2023, inspired by previous podcast episodes discussing website rental as a side hustle.
The playbook
John builds websites in profitable niches, ranks them on Google, and connects with local contractors to rent out the leads generated through the websites.
Also mentioned
Currently has 10 websites built, with 3-4 generating income. The niches include gravel driveways and sober living facilities.
Why this works now (our analysis)
Home service providers in suburban areas seeking to increase customer acquisition benefit from Countrankseo.com’s model of renting local websites tailored to specific niches. The business capitalizes on the growing demand for online visibility, particularly through Google My Business listings, which enhance local search results. John Michael generated initial revenue by targeting HVAC contractors through local business forums like HVAC-Talk, where he offered website rentals to enhance their lead generation. This model faces a risk related to customer acquisition costs, as initial outreach efforts may require significant capital to establish credibility in a competitive local market.