Company case study
Eric Dingler's Digital Marketing Agency
Eric Dingler's Digital Marketing Agency is a local SEO service offering to improve businesses' online presence and search rankings. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "697: 10 Recurring Revenue Side Hustles" (aired September 18, 2025). As told on the show: Pricing for services can be around $750 a month.
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 697: 10 Recurring Revenue Side Hustles |
| Aired | September 18, 2025 |
| Revenue and traction | Pricing for services can be around $750 a month. |
| Category | Agency |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
697: 10 Recurring Revenue Side Hustles · aired September 18, 2025 · hosted by Nick Loper
Why it works
The Google ranking algorithm is constantly changing, creating a recurring need for businesses to manage their online visibility.
Founding story
Eric started the agency as a side hustle to fund an adoption, leveraging his skills in website building and local SEO.
The playbook
Provide proactive communication with clients regarding their search rankings and results, which builds trust and customer loyalty.
Also mentioned
The agency operates remotely with a team that handles content creation and client consultations.
Why this works now (our analysis)
Most local SEO agencies ignore the implications of Google's recent Helpful Content Update, which prioritizes user-focused content over keyword stuffing. Eric Dingler's Digital Marketing Agency capitalizes on this change by offering tailored content strategies that enhance client visibility in search results. To attract initial clients, Eric effectively utilized r/Entrepreneur to showcase case studies and engage with potential customers. The business faces a challenge with customer acquisition costs, as ongoing algorithm changes require constant adjustments to strategies, leading to increased marketing expenses before achieving profitability.