Flower Letters
A couple from Utah that writes historical fiction books in letter format, delivering stories through letters to subscribers.
Why It Works
The unique format of storytelling through letters combined with the subscription model creates a personal and engaging experience for readers.
Revenue & Traction
They are reportedly doing over $10 million a year.
Founding Story
Not mentioned in the transcript.
Business Playbook
Utilizing a subscription model for delivering serialized stories, which keeps subscribers engaged over time.
Why this works now
Substack's newsletter platform allows Flower Letters to deliver historical fiction in a unique letter format directly to subscribers. Initially, they could utilize targeted posts in r/History or r/Books to attract readers interested in narrative-driven content. A significant constraint is the potential for high customer acquisition costs due to their niche market, which may extend the payback window for initial investments.
Additional Information
Their letters are designed to tell a story and they release them once, twice, or three times a month.
Source
Podcast: Koerner Office
Episode: The $50k/month "Old School" Business You Can Start for Next to Nothing⏐Ep. #274
Creation Date: February 13, 2026
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