Hole in One Challenge
A roadside golf challenge in New Zealand where participants buy a bucket of balls and attempt to hit a floating golf hole for a chance to win $10,000.
Why It Works
It combines the excitement of golf with a simple betting challenge, appealing to both locals and tourists looking for a fun activity.
Revenue & Traction
Estimated revenue of $300,000 to $500,000, with marginal costs associated with staffing and maintenance.
Founding Story
Not mentioned in the transcript.
Business Playbook
The business capitalizes on location, simplicity of the challenge, and the thrill of potentially winning a large cash prize.
Why this works now
Tourists visiting New Zealand's golf courses seek unique experiences. Hole in One Challenge capitalizes on this by using a floating golf hole, creating an engaging and competitive atmosphere. The founder could leverage local tourism boards for partnerships, promoting the challenge through their newsletters and websites to attract participants. A significant risk is the dependency on weather conditions; adverse weather can deter customers and impact daily operations, affecting revenue consistency.
Additional Information
The idea has sparked interest for replication in other locations, showing its potential for growth.
Source
Podcast: My First Million
Episode: Business as a sport, Surge AI, and Waymo vs. Robotaxi
Creation Date: June 25, 2025
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