Company case study
Hunt Brothers Pizza
A unique pizza franchise model that's taking over gas stations and convenience stores
Hunt Brothers Pizza: Founded by brothers Don and H.C. It came up on My First Million in the episode "This Gas Station Pizza Business Makes $540M/Yr?!" (aired May 10, 2024). As told on the show: Hunt Brothers Pizza generates over $540 million in annual revenue and operates in approximately 9,000 locations across the United States.
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | This Gas Station Pizza Business Makes $540M/Yr?! |
| Aired | May 10, 2024 |
| Revenue and traction | Hunt Brothers Pizza generates over $540 million in annual revenue and operates in approximately 9,000 locations across the United States. |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
This Gas Station Pizza Business Makes $540M/Yr?! · aired May 10, 2024 · hosted by Sam Parr and Shaan Puri
Why it works
The business model thrives on market demand in underserved rural areas where full-service restaurants are scarce. By integrating their pizza service into existing gas stations, they capitalize on convenience and speed, while eliminating traditional franchise fees and royalties.
Founding story
The Hunt brothers initially started by selling wholesale food in 1962. In 1991, they shifted their focus to creating a brand for their pizza service that would be accessible to gas station owners, leading to the birth of Hunt Brothers Pizza. Their experience in the wholesale food industry provided them with the supply chain knowledge necessary to scale this unique business model.
The playbook
1. Set up a landing page describing your version of Hunt Brothers Pizza - A unique pizza franchise model that's taking over gas stations and convenience stores to gauge interest. 2. Run small-scale ads to drive traffic to your landing page and collect email signups. 3. Reach out to people who signed up to understand their specific needs. 4. Build your initial offering based on the feedback from potential customers. 5. Launch with a limited-time founding member discount to create urgency.
Also mentioned
Hunt Brothers Pizza has no royalty fees, making it an attractive option for gas station owners. They also utilize regional distribution centers to ensure timely delivery of fresh ingredients, which helps maintain the quality of their pizza.