Company case study
Joe McKie’s LinkedIn Ghostwriting Business
Turning LinkedIn into a lucrative side hustle through expert content creation
Joe McKie’s LinkedIn Ghostwriting Business: Joe McKie has transformed his LinkedIn ghostwriting side hustle into a multi-six-figure business by crafting compelling content for professionals looking to enhance their presence on the platform. It came up on The Side Hustle Show in the episode "651: How to Make Money on LinkedIn" (aired January 16, 2025).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 651: How to Make Money on LinkedIn |
| Aired | January 16, 2025 |
| Revenue and traction | Joe's business generates millions of impressions and has grown into a multi-six-figure operation, showcasing the potential for profitability in the LinkedIn content space. |
| Category | Agency |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
651: How to Make Money on LinkedIn · aired January 16, 2025 · hosted by Nick Loper
Why it works
Joe leverages the underutilized potential of LinkedIn as a content platform, focusing on storytelling, educational content, and clear calls to action, making it easier for clients to connect with their target audiences.
Founding story
Starting as a simple side hustle, Joe offered his services to a former boss for $500 for 10 posts, which quickly turned into a thriving business as he scaled his operations and refined his offerings.
The playbook
1. Set up a landing page describing your version of Joe McKie’s LinkedIn Ghostwriting Business - Turning LinkedIn into a lucrative side hustle through expert content creation to gauge interest. 2. Run small-scale ads to drive traffic to your landing page and collect email signups. 3. Reach out to people who signed up to understand their specific needs. 4. Build your initial offering based on the feedback from potential customers. 5. Launch with a limited-time founding member discount to create urgency.
Also mentioned
Joe emphasizes the importance of consistent posting and engagement with your audience, as well as leveraging the algorithm shifts on LinkedIn to increase visibility.