Just Lights
A seasonal business focused on providing Christmas light installation services.
Why It Works
It targets a specific demographic (primarily females) who often make decisions regarding holiday decorations, creating a niche market.
Revenue & Traction
Average job cost is around $1,400, with a projected first-year revenue target of $100,000.
Founding Story
The business was started to complement Winnipeg Digest and capitalize on seasonal demand for Christmas lights.
Business Playbook
Employs a combination of giveaways to generate leads, promotional discounts for early bookings, and a focus on customer retention for future seasons.
Why this works now
Google's local services ads allow Just Lights to target homeowners in Winnipeg seeking Christmas light installation. The founder can leverage Facebook groups focused on local holiday events to connect directly with potential clients. A challenge for the business is the seasonal nature of demand, which limits cash flow and requires careful financial planning to manage operational costs during off-peak months.
Additional Information
The business model is designed to transition from hands-on installation to outsourcing labor in future years.
Source
Podcast: Koerner Office
Episode: Deep Dive on $200K/Year Local Newsletter ⏐Ep. #217
Creation Date: September 5, 2025
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