Live Oak Lakes - A microresort that transformed a piece of raw land into an iconic destination

Isaac French grew up in a large family and started businesses from a young age. After years of experience in construction and project management, he moved to Texas and decided to combine his passions for creativity and hospitality to develop Live Oak Lakes. Despite challenges like being banned from Airbnb shortly after opening, Isaac adapted by leveraging social media and influencer marketing to build awareness and drive bookings.

1. Identify a Unique Location: Find a piece of land that has potential for development and appeals to travelers seeking unique experiences. Think outside the box—look for scenic spots that can create an immersive atmosphere. 2. Create a Compelling Concept: Design your property with a theme or experience in mind. Consider elements that will create a memorable stay, like unique architecture, scenic views, and community spaces. 3. Leverage Social Media: Build your brand presence on platforms like Instagram. Share your journey and engage with potential guests. Use influencer partnerships and giveaways to increase visibility and attract followers. 4. Focus on Direct Bookings: Develop a user-friendly website that captures direct bookings. Consider integrating a reliable property management system (PMS) that offers a beautiful and functional booking interface. 5. Foster Community Engagement: Create a sense of belonging for guests by organizing events or activities that encourage interaction. This will help build loyalty and encourage repeat visits.

Isaac spent around $50,000 on social media marketing, primarily through influencer collaborations and giveaways, which significantly boosted his direct bookings. He emphasizes the importance of storytelling and creating a brand that resonates with customers, which can differentiate your property in a saturated market.