Company case study
Percell
Percell is a company that has been leveraging AI models for various applications, particularly in marketing. It came up on In The Pit with Cody Schneider, hosted by Cody Schneider, in the episode "ai seo crash course: pick one keyword and build brand mentions" (aired July 28, 2025).
At a glance
| Podcast | In The Pit with Cody Schneider |
|---|---|
| Hosted by | Cody Schneider |
| Episode | ai seo crash course: pick one keyword and build brand mentions |
| Aired | July 28, 2025 |
| Category | Agency |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
ai seo crash course: pick one keyword and build brand mentions · aired July 28, 2025 · hosted by Cody Schneider
Why it works
Their strategy of being recommended in discussions and searches related to AI has resulted in significant growth.
The playbook
They focus on being at the forefront of AI discussions, ensuring they are recognized as a top solution among competitors.
Also mentioned
Percell's effective use of social media and engagement in the AI community has contributed to their visibility and growth.
Why this works now (our analysis)
OpenAI's ChatGPT API streamlines the integration of AI in marketing strategies, allowing Percell to create tailored campaigns for clients. By targeting discussions in the r/digital_marketing subreddit, Percell can effectively reach marketers interested in AI-driven solutions. A challenge they face is the potential high customer acquisition cost due to reliance on organic search visibility, which may extend the payback window for initial investments.