Porch Pumpkins
A seasonal business that decorates porches with pumpkins and fall-themed decorations.
Why It Works
Taps into the seasonal demand for home decoration, leveraging social media for customer engagement and marketing.
Revenue & Traction
Makes over a million dollars a year.
Founding Story
Founded by Heather Torres, who started the business based on her passion for seasonal decor.
Business Playbook
Effective use of organic social media content to attract customers, focusing on a specific niche market.
Why this works now
Pinterest's algorithm prioritizes seasonal content, driving engagement for Porch Pumpkins during the fall months. Founder Heather Torres initially generated revenue by partnering with local home and garden stores to display her decorations, leveraging their foot traffic to attract customers. The business faces a risk of fluctuating inventory costs, particularly as demand peaks and troughs with the season, which can strain cash flow and impact profitability.
Additional Information
The business can be expanded to other seasonal decorations, increasing its market potential.
Source
Podcast: Koerner Office
Episode: 23 Beginner Friendly Businesses You Should Start In 2026⏐Ep. #255
Creation Date: December 9, 2025
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