Purely Nomadic Sauna
A mobile sauna rental business in Grand Rapids, Michigan, offering wood-burning sauna experiences.
Why It Works
Combines personal passion with business, creating authentic experiences that resonate with customers.
Revenue & Traction
Charges $350 per day, $650 for a weekend, and $1,200 for a week. Forecasted to pay back all equipment costs within 12 to 18 months.
Founding Story
Started with one sauna unit after realizing the demand for mobile sauna experiences in his area.
Business Playbook
Utilizes Facebook Marketplace for organic leads and builds a strong digital presence to attract customers.
Why this works now
Health-conscious individuals seeking unique wellness experiences are the primary customers for Purely Nomadic Sauna. The business leverages a local trend in outdoor wellness activities, where consumers increasingly prefer mobile services that offer personalized experiences. The founder initially promoted the sauna rental through local wellness events and farmers' markets, effectively reaching target customers. A risk for the business is the seasonal nature of sauna rentals, which may lead to fluctuating cash flow and reliance on favorable weather conditions for bookings.
Additional Information
Involves family in the business to teach entrepreneurship and offset seasonal fluctuations from his home inspection business.
Source
Podcast: Koerner Office
Episode: Start This Simple Side Hustle Before Everyone Else Does⏐Ep. #216
Creation Date: September 1, 2025
15 more ideas and case studies from this episode
This was one of the case studies discussed on Start This Simple Side Hustle Before Everyone Else Does⏐Ep. #216. See every idea and case study pulled from this episode in one place.
See all 16 from this episode →Ideas worth reading next
Mailbox Masonry Repair
A masonry business focused on repairing brick mailboxes, particularly in neighborhoods where such structures are common. This business capitalizes on small jobs that larger masonry companies often overlook.
Moonlight Commercial Cleaning
A commercial cleaning business that operates after hours, providing cleaning services to restaurants and bars. The company grew quickly by leveraging existing networks and social media for client acquisition.
Housekeeping Services for Assisted Living Facilities
Expanding cleaning services to include housekeeping for assisted living facilities, addressing a growing demand for reliable housekeeping in these environments.
More case studies
Andrew's Masonry Business
A business focused on repairing and rebuilding brick mailboxes in the Dallas-Fort Worth area.
David's Christmas Light Business
A seasonal service that installs Christmas lights for residential clients.
Derek's Plant Bingo
An event business that organizes bingo games where participants win plants.