Company case study
Sleep Consulting by Jane Havens
Sleep Consulting by Jane Havens: Founded by Jane Havens, this business offers virtual sleep consulting services for families struggling with children's sleep issues. It came up on Koerner Office in the episode "Is Sleep Consulting the Best Work-From-Home Side Hustle? Ep. #96" (aired November 25, 2024).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | Is Sleep Consulting the Best Work-From-Home Side Hustle? Ep. #96 |
| Aired | November 25, 2024 |
| Revenue and traction | Jane earns between $8,000 to $12,000 a month from her consulting business, charging $750 for her primary service and $145 for quick consultations. |
| Category | Agency |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
Is Sleep Consulting the Best Work-From-Home Side Hustle? Ep. #96 · aired November 25, 2024 · hosted by Chris Koerner
Why it works
The business thrives on word-of-mouth referrals, personal connections, and the urgency of sleep-deprived parents wanting solutions. Jane's expertise and certification also elevate her credibility in a largely unregulated field.
Founding story
Jane transitioned from a successful career in event planning to become a stay-at-home mom. Faced with sleep challenges with her own children, she discovered her knack for sleep training, initially helping friends for free. After earning her certification, she turned her passion into a full-fledged business that allows her to balance work and family life.
The playbook
1. Identify Your Niche: Find a specific problem that you can solve, like sleep issues for children, and ensure you have a personal connection or experience with it. 2. Get Certified: Invest in a reputable certification course to build credibility and learn the ins and outs of your chosen field. Jane spent about $2,400 for her sleep consultant certification. 3. Build Your Brand: Start small by helping friends and family for free to gain testimonials and word-of-mouth referrals. This groundwork will be invaluable as you grow your network. 4. Create a Service Package: Design a structured service offering, like Jane's two-week consultation plan, which includes a personalized sleep plan, onboarding call, and text support. 5. Leverage Social Media and Community: Use platforms like Facebook to connect with potential clients and create a supportive community. Jane runs a Facebook group to share her expertise and promote her certification course.
Also mentioned
Jane emphasizes the importance of building relationships and accountability with clients. She also sends personalized thank-you notes and pajamas to her clients' children, adding a thoughtful touch to her services. Her business combines low overhead costs with high earning potential, largely relying on her time and expertise.