Company case study
Snoozefest
Snoozefest is a sleep consulting business that helps parents with babies and toddlers sleep through the night. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "$10k a Month Helping Babies and Toddlers Sleep (Greatest Hits)" (aired June 5, 2025).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | $10k a Month Helping Babies and Toddlers Sleep (Greatest Hits) |
| Aired | June 5, 2025 |
| Revenue and traction | $425 for a two-week consultation, with the potential to support 25-30 families a month, leading to substantial income. |
| Category | Agency |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
$10k a Month Helping Babies and Toddlers Sleep (Greatest Hits) · aired June 5, 2025 · hosted by Nick Loper
Why it works
The business addresses a significant pain point for parents, providing expert advice and personalized support that leads to rapid, transformative results.
Founding story
Started by Jane Havens, who transitioned from being a stay-at-home mom to a sleep consultant after realizing she had a knack for helping her own children sleep through the night. She became certified and began offering her services, initially finding clients in Facebook groups.
The playbook
Jane established authority in parenting Facebook groups by providing valuable advice, which led to referrals and word-of-mouth growth. She also developed a structured consultation process, including a detailed sleep plan and ongoing support.
Also mentioned
Jane has since expanded her business by creating an online course to train others to become sleep consultants, emphasizing the importance of not just sleep training but also business-building skills.