Soma Lumin
Soma Lumin offers aura photography portraits that visualize a person's energy field, charging $44 per session.
Why It Works
The business taps into a niche market with a unique service that combines novelty and personal experience, which attracts customers looking for something new and intriguing.
Revenue & Traction
Sessions are priced at $44 each, with a high profit margin of $41 on average after costs.
Founding Story
The founder began this side hustle by reaching out to local boutiques and metaphysical shops, offering her services at pop-up events, and quickly found demand for her unique offering.
Business Playbook
Key strategies include forming partnerships with local businesses for pop-up events, leveraging social media for promotion, and creating an inviting atmosphere that encourages customers to engage.
Additional Information
The founder has developed her own aura photography technology that differentiates her service from older, more expensive systems, allowing her to offer lower prices.
Source
Podcast: The Side Hustle Show
Episode: 707: $70k on the Side in 6 Months with Aura Photography
Creation Date: November 13, 2025
Ideas worth reading next
Mailbox Masonry Repair
A masonry business focused on repairing brick mailboxes, particularly in neighborhoods where such structures are common. This business capitalizes on small jobs that larger masonry companies often overlook.
Moonlight Commercial Cleaning
A commercial cleaning business that operates after hours, providing cleaning services to restaurants and bars. The company grew quickly by leveraging existing networks and social media for client acquisition.
Housekeeping Services for Assisted Living Facilities
Expanding cleaning services to include housekeeping for assisted living facilities, addressing a growing demand for reliable housekeeping in these environments.
More case studies
Andrew's Masonry Business
A business focused on repairing and rebuilding brick mailboxes in the Dallas-Fort Worth area.
David's Christmas Light Business
A seasonal service that installs Christmas lights for residential clients.
Derek's Plant Bingo
An event business that organizes bingo games where participants win plants.