The Laundry Lady
A mobile laundry service in Australia that provides convenient laundry pickup and delivery to residential and commercial customers.
Why It Works
It addresses a common pain point for busy individuals and families looking to save time on laundry, offering flexibility and convenience.
Revenue & Traction
Customers typically spend around $100 per service, with contractors earning 80% of their total services. The business has a recurring revenue model with many customers using the service weekly or bi-weekly.
Founding Story
Founded by Susan Topped, who was inspired to create the business while struggling with laundry as a busy working mom. She started as a part-time solo operator and grew the business significantly.
Business Playbook
Key strategies include building a user-friendly online booking system, leveraging Google Ads for customer acquisition, and using a contractor model to scale operations without the overhead of employees.
Additional Information
The business has expanded internationally, recently launching in Canada and planning to enter the UK and the US markets. Susan secured a million-dollar investment on Shark Tank Australia, which significantly boosted brand visibility.
Source
Podcast: The Side Hustle Show
Episode: 725: How One Mom’s Laundry Side Hustle Turned into an $12M Business
Creation Date: February 26, 2026
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