Company case study
United Wholesale Mortgage
United Wholesale Mortgage is a mortgage lending company that specializes in wholesale mortgage services to brokers. It came up on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "I spent 48 Hours With 10 Billionaires. Here’s What I Learned." (aired February 5, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | I spent 48 Hours With 10 Billionaires. Here’s What I Learned. |
| Aired | February 5, 2026 |
| Revenue and traction | The company has grown significantly, doing over $200 billion in loans and achieving around $2 billion a year in profit. |
| Category | Agency |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
I spent 48 Hours With 10 Billionaires. Here’s What I Learned. · aired February 5, 2026 · hosted by Sam Parr and Shaan Puri
Why it works
The company capitalizes on the growing trend of mortgage brokerage, allowing brokers to sell loans while providing them with support and resources, effectively turning them into sales agents for United Wholesale Mortgage.
Founding story
Founded by Matt Ischbia who took over a small business from his father that initially had 12 employees. The company grew rapidly during the subprime mortgage crisis as competitors failed.
The playbook
Focus on solving problems in real time, maintain a hands-on approach to leadership, and leverage a unique business model that supports mortgage brokers.
Also mentioned
Matt Ischbia also owns the Phoenix Suns NBA team.