Business idea · Agency
Long-term Partnership Consulting
Long-term Partnership Consulting is a consultancy service that specializes in helping businesses establish and maintain successful long-term partnerships. It was pitched on My First Million in the episode "Howard Marks: how I make money while you worry about a market crash" (aired July 15, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | Howard Marks: how I make money while you worry about a market crash |
| Aired | July 15, 2026 |
| Category | Agency |
The problem it solves
Many businesses fail due to poor partnerships, often driven by mismatched values or lack of respect, leading to conflicts and inefficiencies.
How it makes money
One-time consulting fees for partnership assessments and ongoing advisory services charged on a monthly basis.
Skills you need
Expertise in relationship management, conflict resolution, business strategy, and interpersonal communication.
The market, and why this works now
Retail businesses with annual revenues between $1M and $5M often struggle to manage partnerships effectively, leading to misalignment and disputes. The rise of online collaboration tools like Slack makes it easier to facilitate communication between partners. A viable first-revenue move is to target local chambers of commerce for workshops on partnership management, where businesses can pay for initial consulting sessions. Founders may face a challenge in the first 12 months due to the high customer acquisition cost associated with establishing credibility in a niche market, requiring significant upfront investment in marketing and outreach.
Our analysis, written after the episode. Not a quote from the show.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: Howard Marks: how I make money while you worry about a market crash
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.