Business idea · Subscription
Investment Crisis Fund
Investment Crisis Fund is a fund designed to raise capital in anticipation of economic downturns, allowing investors to capitalize on distressed assets during financial crises. It was pitched on My First Million in the episode "Howard Marks: how I make money while you worry about a market crash" (aired July 15, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | Howard Marks: how I make money while you worry about a market crash |
| Aired | July 15, 2026 |
| Category | Subscription |
The problem it solves
Investors often find it difficult to identify and act on investment opportunities during financial crises, resulting in potential losses and missed chances to acquire undervalued assets.
How it makes money
Management fees based on assets under management and performance fees based on fund returns during crisis periods.
Skills you need
Strong background in investment management, economic analysis, risk assessment, and fundraising.
The market, and why this works now
Most investors overlook the potential of distressed assets during downturns, missing opportunities for significant returns. The Investment Crisis Fund can leverage the existing Regulation D, which allows for private placements, enabling it to raise capital quickly from accredited investors. A viable first-revenue move involves targeting the community on r/realestateinvesting to attract investors interested in distressed properties. The founder will face a challenge in the first year related to capital required for initial investments, as securing enough liquidity to capitalize on distressed assets during a downturn may take time and effort.
Our analysis, written after the episode. Not a quote from the show.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: Howard Marks: how I make money while you worry about a market crash
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.