Business idea · E-commerce
Midday Squares
Midday Squares offers refrigerated chocolate bars that serve as a healthy snack option for adults, targeting the often-overlooked afternoon snack market. Their products are designed to provide energy during midday slumps without compromising on taste. It was pitched on My First Million in the episode "3 strangers showed us how they made $8M, $10M, & $40M/year" (aired August 17, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | 3 strangers showed us how they made $8M, $10M, & $40M/year |
| Aired | August 17, 2026 |
| Category | E-commerce |
| Real companies on the episode | Midday Squares, Daydream, Apsist Go, Pasha |
The problem it solves
Many adults struggle with finding healthy, satisfying snacks that can replace sugary or unhealthy options during the afternoon. Midday Squares fills this gap with a nutritious and convenient chocolate snack.
How it makes money
The business generates revenue through direct sales of their products online and in retail stores, including major chains like Costco, with a focus on high-volume sales.
Skills you need
Key skills include food product development, marketing, brand management, and distribution logistics to effectively reach and engage consumers.
The market, and why this works now
Costco's 2023 initiative to expand its healthy snack offerings provides a timely opportunity for Midday Squares to gain shelf space in bulk retail. The company can generate initial revenue by selling directly through Costco's in-store displays, targeting health-conscious shoppers looking for convenient snacks. A challenge for the founder in the first year will be managing the high cost of ingredient sourcing, which may limit profit margins while scaling production to meet demand.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Midday Squares
Midday Squares produces a refrigerated chocolate bar that aims to fill the afternoon snack gap for adults, combining chocolate with healthy ingredients.
- Daydream
A technology company that automates back-office tasks for dental practices, improving revenue collection and reducing administrative burdens.
- Apsist Go
Apsist Go is a company that helps dental practices improve their collections by increasing claims and reducing the time to payment.
- Pasha
Pasha is a robotics company that develops cooking robots for homes, aiming to provide a private chef experience by utilizing AI and computer vision technology.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: 3 strangers showed us how they made $8M, $10M, & $40M/year
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.