Business idea · Agency
Coffee Influencer Partnership Program
Coffee Influencer Partnership Program is a program designed to partner with health and wellness influencers to promote coffee products, leveraging their audience for brand exposure and customer acquisition. It was pitched on The Side Hustle Show, hosted by Nick Loper, in the episode "744: $11k MRR from our 1-Year-Old Side Hustle" (aired June 15, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 744: $11k MRR from our 1-Year-Old Side Hustle |
| Aired | June 15, 2026 |
| Category | Agency |
| Real companies on the episode | McCore Coffee, Loop Subscription, Klaviyo, Shopify, Macquar Coffee, ShipStation |
The problem it solves
Emerging brands struggle to gain visibility and trust in a saturated market, making it difficult to attract customers without significant marketing budgets.
How it makes money
Performance-based compensation for influencers, where they earn commissions on sales generated through their referral links, reducing upfront marketing costs.
Skills you need
Influencer outreach, negotiation skills, marketing analytics, and an understanding of social media platforms.
The market, and why this works now
Instagram's new affiliate tool allows influencers to easily earn commissions on sales through their posts. This feature can be utilized to launch the Coffee Influencer Partnership Program by recruiting health and wellness influencers to share coffee products on their profiles. A first-revenue move could involve targeting the r/coffee subreddit to generate initial interest and sales. A challenge for the founder will be managing the customer acquisition cost (CAC) payback window, as it may take several months to recoup influencer commissions while establishing brand credibility.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- McCore Coffee
A coffee company focused on whole organic food ingredients that are tested for toxins and mold, offering subscription-based sales and retail distribution.
- Loop Subscription
A subscription management tool that integrates with Shopify to facilitate recurring payments and manage customer subscriptions.
- Klaviyo
An email marketing platform designed for e-commerce businesses to automate and optimize their email marketing efforts.
- Shopify
An e-commerce platform that allows businesses to create online stores, manage products, and handle transactions easily.
- Macquar Coffee
A coffee company that offers a unique blend of coffee with added health benefits, including anti-inflammatory ingredients like turmeric.
- ShipStation
A shipping software that helps e-commerce businesses manage their shipping processes and offers discounted shipping rates.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: 744: $11k MRR from our 1-Year-Old Side Hustle
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.