Company case study
Macquar Coffee
Macquar Coffee is a coffee company that offers a unique blend of coffee with added health benefits, including anti-inflammatory ingredients like turmeric. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "744: $11k MRR from our 1-Year-Old Side Hustle" (aired June 15, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 744: $11k MRR from our 1-Year-Old Side Hustle |
| Aired | June 15, 2026 |
| Revenue and traction | The business did over $100,000 in revenue in its first year, but struggled to get past the break-even point initially. Their pricing ranges from $22 to $30 per bag, with additional discounts for subscriptions. |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
744: $11k MRR from our 1-Year-Old Side Hustle · aired June 15, 2026 · hosted by Nick Loper
Why it works
The business has tapped into a growing health-conscious market by providing a product that appeals to consumers looking for healthier coffee alternatives. Their subscription model also fosters customer loyalty and ensures repeat purchases.
Founding story
The founder's personal experience with turmeric in coffee and a family background in naturopathy inspired the creation of the product. The founder wanted to explore the commercial viability of their unique coffee blend, which led to the formation of the company.
The playbook
Key strategies include focusing on customer retention through subscriptions, leveraging local manufacturing partnerships, and utilizing influencer marketing to build brand awareness. They also emphasize the importance of understanding customer lifetime value and optimizing customer acquisition costs.
Also mentioned
The company partnered with a local coffee manufacturer who was willing to work with them on a smaller scale, allowing for lower startup costs. They have since explored selling on Amazon and have benefited from positive reviews and word-of-mouth marketing.