Business idea · Agency
Align Incentives Consulting
Align Incentives Consulting is a consulting service focused on helping businesses align their internal incentives and motivations to enhance productivity and satisfaction among employees. It was pitched on My First Million in the episode "How to find your arbitrage (from the guy who’s done it 3x) ft. Nick Kokonas" (aired October 26, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | How to find your arbitrage (from the guy who’s done it 3x) ft. Nick Kokonas |
| Aired | October 26, 2026 |
| Category | Agency |
| Real companies on the episode | Talk, A Restaurant (Unnamed), Uber, Nobu, Strange House, Alinea |
The problem it solves
This business addresses the common issue of misaligned incentives within organizations, which can lead to decreased morale, inefficiency, and poor performance outcomes.
How it makes money
One-time consulting fees for assessments and strategy development, with potential for ongoing support and performance tracking services.
Skills you need
Strong analytical skills, experience in organizational psychology, consulting experience, and the ability to facilitate workshops.
The market, and why this works now
Harvard Business Review's recent article on incentive structures highlights the urgent need for companies to reassess their internal motivation systems. Align Incentives Consulting can generate initial revenue by targeting the r/Entrepreneur subreddit to offer tailored workshops for startups facing incentive misalignments. A significant constraint in the first year will be the challenge of acquiring clients without a proven track record, which may lead to high customer acquisition costs and slow revenue growth.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Talk
Talk was a company that aimed to improve the restaurant reservation process by understanding customer preferences and offering dynamic pricing for table reservations.
- A Restaurant (Unnamed)
A high-profile restaurant started by the speaker, which gained recognition as one of the best in America.
- Uber
Uber is a ride-hailing platform that connects passengers with drivers through a mobile app, utilizing dynamic pricing models to manage supply and demand.
- Nobu
Nobu is a high-end restaurant chain known for its Japanese-Peruvian fusion cuisine.
- Strange House
A unique immersive experience that combines elements of magic and narrative arc, aiming to create human connections through awe and wonder.
- Alinea
Alinea is a fine dining restaurant in Chicago known for its innovative cuisine and unique dining experiences.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: How to find your arbitrage (from the guy who’s done it 3x) ft. Nick Kokonas
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.