Business idea · SaaS
Geofence Pricing Solutions
Geofence Pricing Solutions is a software platform that utilizes geofencing technology to implement localized, dynamic, and variable pricing for businesses that operate on a time-slot basis, such as restaurants and event venues. It was pitched on My First Million in the episode "How to find your arbitrage (from the guy who’s done it 3x) ft. Nick Kokonas" (aired October 26, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | How to find your arbitrage (from the guy who’s done it 3x) ft. Nick Kokonas |
| Aired | October 26, 2026 |
| Category | SaaS |
| Real companies on the episode | Talk, A Restaurant (Unnamed), Uber, Nobu, Strange House, Alinea |
The problem it solves
Many time-slot businesses struggle with pricing strategies that maximize revenue while remaining competitive. This solution allows them to adjust prices based on location and demand in real-time.
How it makes money
Subscription-based model where businesses pay a monthly fee to access the platform and its features, with additional charges for premium services.
Skills you need
Knowledge of software development, data analytics, and an understanding of pricing strategies and geofencing technology.
The market, and why this works now
Restaurant owners with under $2M revenue can utilize Apple’s geofencing API to implement dynamic pricing based on real-time location data. A viable first-revenue move is to promote the platform through the Modern Restaurant Management newsletter, which targets decision-makers in the restaurant industry. A key constraint in the first year will be the technical hurdle of integrating the geofencing technology with existing point-of-sale systems, which may require additional development resources and time.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Talk
Talk was a company that aimed to improve the restaurant reservation process by understanding customer preferences and offering dynamic pricing for table reservations.
- A Restaurant (Unnamed)
A high-profile restaurant started by the speaker, which gained recognition as one of the best in America.
- Uber
Uber is a ride-hailing platform that connects passengers with drivers through a mobile app, utilizing dynamic pricing models to manage supply and demand.
- Nobu
Nobu is a high-end restaurant chain known for its Japanese-Peruvian fusion cuisine.
- Strange House
A unique immersive experience that combines elements of magic and narrative arc, aiming to create human connections through awe and wonder.
- Alinea
Alinea is a fine dining restaurant in Chicago known for its innovative cuisine and unique dining experiences.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: How to find your arbitrage (from the guy who’s done it 3x) ft. Nick Kokonas
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.