Business idea · Marketplace
Dad Deals Directory
Dad Deals Directory is a curated online directory offering deals and discounts specifically targeted at dads who are looking to save money on various products and services. It was pitched on The Side Hustle Show in the episode "How to Start a Daily Deals Business: $1,000s/mo Sharing the Best Bargains in Your Niche (Greatest Hits)" (aired June 25, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | How to Start a Daily Deals Business: $1,000s/mo Sharing the Best Bargains in Your Niche (Greatest Hits) |
| Aired | June 25, 2026 |
| Category | Marketplace |
| Real companies on the episode | Global Golf, Dad Deals, Calaway Pre-Owned, Daily Golf Steals, Real Estate Directories, Hunting Gear Deals |
The problem it solves
This business addresses the challenge of finding affordable deals tailored for dads, who often seek to manage their family's budget effectively while still enjoying quality products.
How it makes money
The platform could operate on a freemium model where basic access is free, but premium features, like exclusive deals or early access, require a subscription.
Skills you need
Skills in web development, digital marketing, copywriting, and community engagement are necessary to create and maintain the directory.
The market, and why this works now
Shopify's 2024 app-revenue policy allows for greater monetization options for niche services. This makes it feasible to launch the Dad Deals Directory with integrated Shopify features for e-commerce transactions. A viable first-revenue move is to promote exclusive deals through the r/Dads subreddit, tapping directly into a community eager for savings. A significant constraint in the first year will be the need for continuous content moderation to ensure quality and relevance, which can strain limited resources and require dedicated personnel.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Global Golf
A large online retailer for golf equipment and apparel.
- Dad Deals
A website curated by dads offering deals and discounts for products that they refuse to pay full price for.
- Calaway Pre-Owned
A retailer specializing in pre-owned golf equipment and gear.
- Daily Golf Steals
A platform that curates and shares deals on golf equipment through affiliate marketing, primarily leveraging Reddit for audience engagement.
- Real Estate Directories
A platform that helps users compare property management companies and real estate options through organized information and reviews.
- Hunting Gear Deals
A platform similar to Daily Golf Steals but focused on curating deals for hunting gear.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: How to Start a Daily Deals Business: $1,000s/mo Sharing the Best Bargains in Your Niche (Greatest Hits)
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.