Company case study
Dad Deals
Dad Deals is a website curated by dads offering deals and discounts for products that they refuse to pay full price for. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "How to Start a Daily Deals Business: $1,000s/mo Sharing the Best Bargains in Your Niche (Greatest Hits)" (aired June 25, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | How to Start a Daily Deals Business: $1,000s/mo Sharing the Best Bargains in Your Niche (Greatest Hits) |
| Aired | June 25, 2026 |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
How to Start a Daily Deals Business: $1,000s/mo Sharing the Best Bargains in Your Niche (Greatest Hits) · aired June 25, 2026 · hosted by Nick Loper
Why it works
It targets a specific audience (dads) with tailored deals, making it relatable and appealing to its user base.
The playbook
Curating deals specifically for dads, leveraging a community of users who share similar interests in saving money.
Also mentioned
The site is designed to be fun and engaging, which may enhance user experience.
Why this works now (our analysis)
Dads seeking budget-friendly products appreciate curated deals that resonate with their experiences. By leveraging affiliate marketing on platforms like Rakuten, Dad Deals can generate revenue through commissions on referred sales. The business must navigate the challenge of maintaining a steady stream of quality deals, as a lack of appealing offers could lead to user disengagement and decreased traffic.