Business idea · Agency
Targeted Google Ads for Local Services
Targeted Google Ads for Local Services is a service that specializes in running targeted Google Ads campaigns for local service businesses, helping them to acquire new clients and retain existing ones. It was pitched on The Side Hustle Show in the episode "750 - We Bought a “Boring” Business … Then Revenue Tanked" (aired July 23, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 750 - We Bought a “Boring” Business … Then Revenue Tanked |
| Aired | July 23, 2026 |
| Category | Agency |
| Real companies on the episode | Java, Landscaping Company, South Florida Landscaping Business, Andrea Palacio AI, Make.com, Cloud Code |
The problem it solves
It addresses the challenge local service businesses face in attracting new customers and maintaining visibility in a competitive market.
How it makes money
Performance-based pricing model or monthly retainer based on campaign management.
Skills you need
Expertise in digital marketing, Google Ads management, data analysis, and local SEO.
The market, and why this works now
Most local service businesses underestimate the power of hyper-local targeting in Google Ads. The shift in consumer behavior toward finding services within their immediate vicinity makes this approach timely. A viable first-revenue move is to engage with neighborhood Facebook groups focused on community services, offering free initial consultations to build trust and showcase results. Founders will likely face a challenge in managing customer acquisition costs, as the payback window may extend beyond 12 months due to the time required to establish trust and demonstrate campaign effectiveness.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Java
A CRM platform tailored for cleaning and landscaping services.
- Landscaping Company
A business that provides landscaping services, which Andrea and her husband manage.
- South Florida Landscaping Business
A landscaping service that was acquired by Andrea Palacio and her husband.
- Andrea Palacio AI
A consulting business that helps business owners implement AI solutions to streamline operations and improve efficiency.
- Make.com
A platform that allows users to automate workflows without needing to code.
- Cloud Code
A tool that helps automate various business processes and systems.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: 750 - We Bought a “Boring” Business … Then Revenue Tanked
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.