Business idea · Marketplace
Geographic-Specific Deals
Geographic-Specific Deals is an expansion of existing deals platforms to include geographic-specific offers, such as deals tailored for Canadian customers or other underserved markets. It was pitched on The Side Hustle Show, hosted by Nick Loper, in the episode "How to Start a Daily Deals Business: $1,000s/mo Sharing the Best Bargains in Your Niche (Greatest Hits)" (aired June 25, 2026).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | How to Start a Daily Deals Business: $1,000s/mo Sharing the Best Bargains in Your Niche (Greatest Hits) |
| Aired | June 25, 2026 |
| Category | Marketplace |
| Real companies on the episode | Global Golf, Dad Deals, Calaway Pre-Owned, Daily Golf Steals, Real Estate Directories, Hunting Gear Deals |
The problem it solves
This addresses the gap in the market for localized deals, allowing consumers in specific regions to access relevant discounts and offers that might otherwise be unavailable to them.
How it makes money
The business could generate revenue through affiliate marketing, sponsorships from local brands, and targeted advertising.
Skills you need
Skills required include market research, digital marketing, partnership management, and localization strategies.
The market, and why this works now
Shopify's 2024 app-revenue policy allows for more flexible affiliate marketing structures, making it easier to implement geographic-specific deals. A viable first-revenue move would involve promoting offers through local Facebook groups that cater specifically to Canadian consumers. Founders may face challenges in managing the localization of offers due to varying compliance regulations across provinces, which can complicate the onboarding of local brands.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Global Golf
A large online retailer for golf equipment and apparel.
- Dad Deals
A website curated by dads offering deals and discounts for products that they refuse to pay full price for.
- Calaway Pre-Owned
A retailer specializing in pre-owned golf equipment and gear.
- Daily Golf Steals
A platform that curates and shares deals on golf equipment through affiliate marketing, primarily leveraging Reddit for audience engagement.
- Real Estate Directories
A platform that helps users compare property management companies and real estate options through organized information and reviews.
- Hunting Gear Deals
A platform similar to Daily Golf Steals but focused on curating deals for hunting gear.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: How to Start a Daily Deals Business: $1,000s/mo Sharing the Best Bargains in Your Niche (Greatest Hits)
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.