Business idea · E-commerce
All Tonster Paints
All Tonster Paints is a paint brand launched by a creator who gained popularity on TikTok by sharing content about paint blending, making the process relatable and engaging for his audience. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "7 People Making $5M-$10M From Weird Hobbies" (aired September 5, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | 7 People Making $5M-$10M From Weird Hobbies |
| Aired | September 5, 2025 |
| Category | E-commerce |
| Real companies on the episode | Behi, Cars and Bids, Next Admit, Blade HQ, Go Clean Co, KM Tools |
The problem it solves
This business solves the problem of finding quality paint products while providing an authentic connection to the creator's journey and expertise in the field.
How it makes money
The business would primarily operate on a direct sales model, selling paint products online, with opportunities for affiliate marketing and collaborations with home improvement influencers.
Skills you need
Skills needed include product development, marketing, social media engagement, and supply chain management.
The market, and why this works now
The rise of TikTok as a platform for niche marketing allows creators to build engaged communities around specific interests like home improvement and DIY projects. All Tonster Paints can generate initial revenue by partnering with home improvement subreddits to promote paint blending tutorials and product launches. A potential risk involves the dependency on social media algorithms, which can affect visibility and engagement, making it crucial to diversify marketing channels to mitigate this challenge.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Behi
A platform that provides tools to easily start and grow email newsletters.
- Cars and Bids
A platform for buying and selling cars, created by Doug Demuro, which leverages his car reviews to attract users.
- Next Admit
A service that helps students write college entrance essays and prepares them for college applications.
- Blade HQ
A company that sells knives and related gear, also creating content around their products.
- Go Clean Co
A cleaning brand led by Sarah McAllister, known for her cleaning tips and relatable content.
- KM Tools
A woodworking tools website created by Jonathan Katzmoses, providing tips and selling his own developed tools.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: 7 People Making $5M-$10M From Weird Hobbies
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.