Business idea
Boring but Profitable Investments
Boring but Profitable Investments: Focusing on investing in traditionally 'boring' industries such as real estate and retail shopping centers that provide stable returns. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "Asking Scott Galloway 10 Questions We’re Not Allowed To Ask (unfiltered)" (aired February 16, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | Asking Scott Galloway 10 Questions We’re Not Allowed To Ask (unfiltered) |
| Aired | February 16, 2026 |
| Real companies on the episode | HubSpot, Amazon, Simon Property Group, L2, Plum Jack, Uber |
The problem it solves
Addresses the volatility of trendy investments by promoting a strategy of diversifying into stable, less glamorous assets.
How it makes money
Income generated through rental yields, property appreciation, and long-term leases.
Skills you need
Investment analysis, real estate management, financial forecasting, and market research.
The market, and why this works now
The rise of remote work has increased demand for flexible retail spaces that cater to local consumers. Investors can generate initial revenue by listing properties on platforms like LoopNet, which connects landlords with potential tenants. However, the initial capital requirement for purchasing and renovating properties can be significant, posing a barrier for new entrants.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- HubSpot
A customer platform that provides businesses with access to data and insights necessary for growth.
- Amazon
An e-commerce platform that offers a wide range of products and services, including subscriptions like Amazon Prime.
- Simon Property Group
A real estate investment trust that owns and operates shopping malls and outlet centers.
- L2
A digital benchmarking firm that provides analytics on brand performance.
- Plum Jack
A winery owned by Governor Gavin Newsom.
- Uber
A ride-hailing service that allows users to book rides through a mobile app and offers food delivery via Uber Eats.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: Asking Scott Galloway 10 Questions We’re Not Allowed To Ask (unfiltered)
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.