Business idea · Media
Consumer Power Movement
Consumer Power Movement is a campaign that encourages consumers to collectively unsubscribe from major tech companies to demonstrate their economic power and influence corporate behavior. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "Asking Scott Galloway 10 Questions We’re Not Allowed To Ask (unfiltered)" (aired February 16, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | Asking Scott Galloway 10 Questions We’re Not Allowed To Ask (unfiltered) |
| Aired | February 16, 2026 |
| Category | Media |
| Real companies on the episode | HubSpot, Amazon, Simon Property Group, L2, Plum Jack, Uber |
The problem it solves
The movement aims to raise awareness about consumer spending's impact on the economy and encourage more responsible corporate actions by showing that consumers can drive change through their purchasing decisions.
How it makes money
This initiative could be funded through donations, sponsorships from ethical brands, or crowdfunding to support educational campaigns.
Skills you need
Skills required include campaign management, social media marketing, public relations, and community organizing.
The market, and why this works now
The rise of platforms like Substack enables the Consumer Power Movement to reach audiences directly and mobilize collective action. Establishing a dedicated Substack newsletter can serve as a first-revenue move, allowing the campaign to monetize through subscriptions while educating consumers about their economic impact. A significant risk is the dependency on social media algorithms for visibility, which can change unpredictably, potentially limiting the movement's ability to engage and grow its audience.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- HubSpot
A customer platform that provides businesses with access to data and insights necessary for growth.
- Amazon
An e-commerce platform that offers a wide range of products and services, including subscriptions like Amazon Prime.
- Simon Property Group
A real estate investment trust that owns and operates shopping malls and outlet centers.
- L2
A digital benchmarking firm that provides analytics on brand performance.
- Plum Jack
A winery owned by Governor Gavin Newsom.
- Uber
A ride-hailing service that allows users to book rides through a mobile app and offers food delivery via Uber Eats.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: Asking Scott Galloway 10 Questions We’re Not Allowed To Ask (unfiltered)
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.