Business idea · Agency
Customer Journey Mapping Service
Customer Journey Mapping Service is a consultancy service that helps businesses map out their customer journeys to identify key touchpoints for upselling and improving customer retention. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "Hormozi Teaches Me Everything He Knows in 90 Minutes" (aired August 6, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | Hormozi Teaches Me Everything He Knows in 90 Minutes |
| Aired | August 6, 2025 |
| Category | Agency |
| Real companies on the episode | Pseudomedical services, Gym Launch, Jim Launch, Vultra, Med Spa, The Hustle |
The problem it solves
Businesses often lack a clear understanding of their customer journeys, leading to missed opportunities for upselling and customer loyalty. This service provides insights to optimize the customer experience.
How it makes money
Consulting fees for mapping services, with options for long-term partnerships to monitor and adapt customer journeys.
Skills you need
Customer experience design, consulting, analytical skills, and industry-specific knowledge.
The market, and why this works now
The rise of customer data platforms like Segment allows businesses to centralize and analyze customer interactions effectively. A viable first-revenue move is to partner with local chambers of commerce to offer workshops on customer journey mapping, targeting small to medium-sized businesses seeking to enhance customer retention. However, the labor intensity required for personalized consulting can strain resources, particularly in the early stages, as each project demands significant time investment to gather data and create tailored strategies.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Pseudomedical services
Pseudomedical services refer to businesses in the healthcare sector that provide aesthetic and cosmetic treatments, often with high demand and low supply.
- Gym Launch
A business model for gyms that helps them acquire customers profitably by offering high-value upfront challenges instead of low-cost trials.
- Jim Launch
Jim Launch is a consulting firm that specializes in helping gym owners improve their business operations and profitability.
- Vultra
A new type of gym equipment that utilizes magnetic resistance technology to provide adjustable weight increments and customizable resistance curves.
- Med Spa
Med spas provide medical aesthetic services, often combining traditional spa treatments with medical procedures performed by licensed professionals.
- The Hustle
A media company that started with a low initial investment and grew to significant revenues by focusing on proven business models.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: Hormozi Teaches Me Everything He Knows in 90 Minutes
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.