Business idea · Marketplace
Healthcare Service Business Model
Healthcare Service Business Model is a business model focused on partnering with healthcare providers to sell their services at a marked-up price, leveraging the disparity between demand and supply in the healthcare market. It was pitched on My First Million in the episode "Hormozi Teaches Me Everything He Knows in 90 Minutes" (aired August 6, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | Hormozi Teaches Me Everything He Knows in 90 Minutes |
| Aired | August 6, 2025 |
| Category | Marketplace |
| Real companies on the episode | Pseudomedical services, Gym Launch, Jim Launch, Vultra, Med Spa, The Hustle |
The problem it solves
Healthcare providers often struggle with customer acquisition and pricing strategies, while patients seek affordable healthcare options. This model aligns both interests effectively.
How it makes money
Commission-based earnings from healthcare providers for each customer referred, along with potential membership or subscription models for ongoing services.
Skills you need
Sales skills, knowledge of healthcare industry trends, and effective marketing strategies.
The market, and why this works now
Telehealth platforms like Doxy.me enable healthcare providers to reach patients remotely, making it easier to connect with new customers. A practical first-revenue move involves listing services on local health-focused directories, such as Healthgrades or Zocdoc, where patients search for providers. A key constraint is the potential for high customer acquisition costs due to competition and the need for effective marketing strategies to stand out in a crowded market.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Pseudomedical services
Pseudomedical services refer to businesses in the healthcare sector that provide aesthetic and cosmetic treatments, often with high demand and low supply.
- Gym Launch
A business model for gyms that helps them acquire customers profitably by offering high-value upfront challenges instead of low-cost trials.
- Jim Launch
Jim Launch is a consulting firm that specializes in helping gym owners improve their business operations and profitability.
- Vultra
A new type of gym equipment that utilizes magnetic resistance technology to provide adjustable weight increments and customizable resistance curves.
- Med Spa
Med spas provide medical aesthetic services, often combining traditional spa treatments with medical procedures performed by licensed professionals.
- The Hustle
A media company that started with a low initial investment and grew to significant revenues by focusing on proven business models.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: Hormozi Teaches Me Everything He Knows in 90 Minutes
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.