Business idea · Agency
Instagram Growth Consulting
Instagram Growth Consulting is a consulting service specializing in helping small businesses grow their Instagram presence through effective content strategies and engagement techniques. It was pitched on The Side Hustle Show, hosted by Nick Loper, in the episode "708: How I Turned Public Domain Radio into a 6-Figure Business" (aired November 20, 2025).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 708: How I Turned Public Domain Radio into a 6-Figure Business |
| Aired | November 20, 2025 |
| Category | Agency |
| Real companies on the episode | Shopify, Kajabi, Quo, Domestic Daydreams, Descript, DomesticDadeRumes |
The problem it solves
Many small businesses struggle to gain traction on social media and need guidance in creating engaging content that resonates with their target audience.
How it makes money
Consulting fees based on project scope or ongoing monthly retainers for continued support and strategy development.
Skills you need
Social media marketing, content creation, analytics, and client management.
The market, and why this works now
Instagram's algorithm now favors authentic engagement over follower count, creating an opportunity for small businesses to improve their visibility through tailored content strategies. A viable first-revenue move is to join local business forums on platforms like Reddit, where small business owners seek advice on social media marketing. However, the reliance on Instagram's platform poses a risk; changes in algorithms or policies could significantly impact a business's reach, making it essential to diversify strategies across multiple channels.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Shopify
Shopify is an e-commerce platform that enables businesses to create online stores and sell products, providing tools for inventory management, customer support, and online payment processing.
- Kajabi
Kajabi is an all-in-one platform that allows users to create, market, and sell online courses, memberships, and digital products.
- Quo
Quo is a modern business phone system that allows teams to share one number and collaborate on calls and texts through an app, equipped with AI features for lead qualification.
- Domestic Daydreams
Founded by Cheyenne Bullock, Domestic Daydreams is a subscription-based service providing members with private podcast episodes that combine old public domain radio shows with cleaning routines.
- Descript
Descript is a tool used for podcast editing that provides transcription services, allowing creators to easily edit their audio or video content based on the generated text.
- DomesticDadeRumes
DomesticDadeRumes is a business focusing on providing cleaning routines and resources, including a membership model that incorporates audio routines and printables.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: 708: How I Turned Public Domain Radio into a 6-Figure Business
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.