Business idea · Agency
Retargeting Ad Services
Retargeting Ad Services is a service that helps businesses set up and manage retargeting ad campaigns across platforms like Facebook and Instagram to recapture potential customers. It was pitched on The Side Hustle Show, hosted by Nick Loper, in the episode "708: How I Turned Public Domain Radio into a 6-Figure Business" (aired November 20, 2025).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 708: How I Turned Public Domain Radio into a 6-Figure Business |
| Aired | November 20, 2025 |
| Category | Agency |
| Real companies on the episode | Shopify, Kajabi, Quo, Domestic Daydreams, Descript, DomesticDadeRumes |
The problem it solves
Businesses often lose potential sales due to website visitors not converting; retargeting ads can bring those customers back to complete purchases.
How it makes money
Monthly subscription fee for ongoing management of ad campaigns, plus a performance-based incentive structure.
Skills you need
Digital marketing, ad management, analytics, and campaign strategy.
The market, and why this works now
Retargeting ad services are viable now due to increasing reliance on personalized advertising driven by consumer behavior shifts toward online shopping. A concrete first-revenue move is to join and participate in specific Facebook groups focused on e-commerce, where businesses seek guidance on improving their sales strategies. A notable constraint is the dependence on advertising platforms like Facebook and Instagram, which can change their algorithms and policies, impacting ad performance and effectiveness.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Shopify
Shopify is an e-commerce platform that enables businesses to create online stores and sell products, providing tools for inventory management, customer support, and online payment processing.
- Kajabi
Kajabi is an all-in-one platform that allows users to create, market, and sell online courses, memberships, and digital products.
- Quo
Quo is a modern business phone system that allows teams to share one number and collaborate on calls and texts through an app, equipped with AI features for lead qualification.
- Domestic Daydreams
Founded by Cheyenne Bullock, Domestic Daydreams is a subscription-based service providing members with private podcast episodes that combine old public domain radio shows with cleaning routines.
- Descript
Descript is a tool used for podcast editing that provides transcription services, allowing creators to easily edit their audio or video content based on the generated text.
- DomesticDadeRumes
DomesticDadeRumes is a business focusing on providing cleaning routines and resources, including a membership model that incorporates audio routines and printables.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: 708: How I Turned Public Domain Radio into a 6-Figure Business
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.