Business idea · Marketplace
Live Selling Ventures
Live Selling Ventures is a platform that enables individuals to sell products through live streaming auctions, starting items at a low price to engage potential buyers. It was pitched on Koerner Office in the episode "He Makes $45K/Month Selling Stuff on Live Stream⏐Ep. #287" (aired March 31, 2026).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | He Makes $45K/Month Selling Stuff on Live Stream⏐Ep. #287 |
| Aired | March 31, 2026 |
| Category | Marketplace |
| Real companies on the episode | Live Selling Academy, WhatNot, Amazon, Whatnot, B-stock, Costco |
The problem it solves
Addresses the challenge of finding a lucrative sales channel for individuals looking to monetize their products, especially in a unique and interactive way that traditional e-commerce platforms do not offer.
How it makes money
Revenue can be generated through sales commissions on each auction, subscription fees for sellers wanting premium features, and possibly advertising for brands looking to showcase their products.
Skills you need
Skills in live streaming technology, product sourcing, marketing, and customer engagement are essential, along with a general understanding of sales and auction dynamics.
The market, and why this works now
The rise of platforms like TikTok Live has created a favorable environment for live selling ventures, as users increasingly engage with real-time content. A solid first-revenue move could involve partnering with local artisan communities and promoting live auction events through city chamber-of-commerce directories to attract a targeted audience. A potential risk is the capital required for marketing efforts and live streaming technology setup, which may extend the time to profitability if initial sales do not meet expectations.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Live Selling Academy
An educational platform that provides training and resources for individuals interested in starting a live selling business.
- WhatNot
WhatNot is a live selling platform where users can auction items in real-time to viewers.
- Amazon
Amazon is a multinational technology company focusing on e-commerce, cloud computing, and artificial intelligence.
- Whatnot
A platform for live selling where users can auction items in real-time.
- B-stock
A platform that auctions excess inventory and customer returns, including food items and consumer goods.
- Costco
A membership-based warehouse club that provides a wide selection of merchandise, including groceries and consumer goods, at discounted prices.
Where this idea came from
Podcast: Koerner Office, hosted by Chris Koerner
Episode: He Makes $45K/Month Selling Stuff on Live Stream⏐Ep. #287
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.