Business idea · E-commerce
Smith Blade Multi-Tool
Smith Blade Multi-Tool: The Smith Blade is a versatile multi-tool designed to combine various cutting tools in one compact device. It caters to those who appreciate functionality and style in everyday tools. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "7 People Making $5M-$10M From Weird Hobbies" (aired September 5, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | 7 People Making $5M-$10M From Weird Hobbies |
| Aired | September 5, 2025 |
| Category | E-commerce |
| Real companies on the episode | Behi, Cars and Bids, Next Admit, Blade HQ, Go Clean Co, KM Tools |
The problem it solves
This multi-tool addresses the need for convenient and portable cutting solutions, eliminating the need to carry multiple tools for different tasks.
How it makes money
The business could operate on a direct sales model through platforms like Kickstarter, potentially supplemented by retail sales and online direct-to-consumer sales.
Skills you need
Skills needed include product design, manufacturing processes, marketing, and e-commerce management.
The market, and why this works now
The Smith Blade Multi-Tool can leverage the rising consumer interest in compact, multifunctional tools as more people seek efficiency in their everyday carry items. A practical first-revenue move is to launch on Kickstarter, tapping into communities like the r/EDC (Everyday Carry) subreddit, where enthusiasts actively seek innovative tools. A key risk involves the initial capital required for manufacturing and marketing, which can lead to a lengthy payback period if sales do not meet projections.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Behi
A platform that provides tools to easily start and grow email newsletters.
- Cars and Bids
A platform for buying and selling cars, created by Doug Demuro, which leverages his car reviews to attract users.
- Next Admit
A service that helps students write college entrance essays and prepares them for college applications.
- Blade HQ
A company that sells knives and related gear, also creating content around their products.
- Go Clean Co
A cleaning brand led by Sarah McAllister, known for her cleaning tips and relatable content.
- KM Tools
A woodworking tools website created by Jonathan Katzmoses, providing tips and selling his own developed tools.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: 7 People Making $5M-$10M From Weird Hobbies
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.