Business idea · Agency
The Kitty Test Pilots
The Kitty Test Pilots is a user feedback program that involves families testing new games and providing insights on their experiences with a simple, focused feedback mechanism. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "The Board Game Billionaire: From a $10k Kickstarter to $100M/Year Business" (aired April 21, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | The Board Game Billionaire: From a $10k Kickstarter to $100M/Year Business |
| Aired | April 21, 2025 |
| Category | Agency |
| Real companies on the episode | Exploding Kittens, Catchables, Hurry Up Chicken Butt, Poetry for Neanderthals |
The problem it solves
Game developers often gather excessive and irrelevant feedback, making it hard to determine what works. This program simplifies the feedback process to ensure that only the most relevant data is collected.
How it makes money
This could operate on a subscription model where families receive new games periodically in exchange for their feedback, or it could be a one-time contract for each game tested.
Skills you need
Experience in product testing, data collection and analysis, and community building to recruit and manage participant families.
The market, and why this works now
The rise of platforms like Discord allows for efficient community engagement, making it easier to recruit families for game testing. A viable first-revenue move is to partner with family-focused subreddits, offering exclusive access to new games in exchange for feedback. However, the program may face challenges in maintaining consistent participant engagement, which could lead to a high customer acquisition cost if families drop out after a game or two.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Exploding Kittens
A board game company known for creating the popular card game 'Exploding Kittens', which emphasizes fun and social interaction among players.
- Catchables
A board game designed to engage players through physical activity and fun challenges, appealing to families and friends.
- Hurry Up Chicken Butt
A family-friendly game designed to be engaging for both children and adults, focusing on fun and interactive gameplay.
- Poetry for Neanderthals
A party game that involves creative expression and communication, appealing to a wide range of players.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: The Board Game Billionaire: From a $10k Kickstarter to $100M/Year Business
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.