Business idea · E-commerce
Catchables Game
Catchables Game is an engaging board game designed for families that incorporates physical activity and creativity, where players throw a foam object and must catch it while completing fun challenges. It was pitched on My First Million in the episode "The Board Game Billionaire: From a $10k Kickstarter to $100M/Year Business" (aired April 21, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | The Board Game Billionaire: From a $10k Kickstarter to $100M/Year Business |
| Aired | April 21, 2025 |
| Category | E-commerce |
| Real companies on the episode | Exploding Kittens, Catchables, Hurry Up Chicken Butt, Poetry for Neanderthals |
The problem it solves
Parents often struggle to find interactive games that are fun for both children and adults. This game targets the need for enjoyable family activities that engage all ages.
How it makes money
Sales of the game through retail and online platforms, possibly including an expansion pack for additional challenges and gameplay variations.
Skills you need
Game design and development skills, understanding of family-friendly gameplay mechanics, and marketing skills for promotion.
The market, and why this works now
The rise of family-oriented activities during the pandemic has increased demand for interactive games that engage all ages. A viable first-revenue move is to promote the Catchables Game through parenting-focused subreddits like r/Parenting, where community members seek recommendations for family activities. This approach allows for direct engagement with potential customers and feedback on game concepts. A key risk involves the initial capital required for manufacturing and marketing the game, which can strain cash flow before achieving profitability.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Exploding Kittens
A board game company known for creating the popular card game 'Exploding Kittens', which emphasizes fun and social interaction among players.
- Catchables
A board game designed to engage players through physical activity and fun challenges, appealing to families and friends.
- Hurry Up Chicken Butt
A family-friendly game designed to be engaging for both children and adults, focusing on fun and interactive gameplay.
- Poetry for Neanderthals
A party game that involves creative expression and communication, appealing to a wide range of players.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: The Board Game Billionaire: From a $10k Kickstarter to $100M/Year Business
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.