Company case study
Catchables
Catchables is a board game designed to engage players through physical activity and fun challenges, appealing to families and friends. It came up on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "The Board Game Billionaire: From a $10k Kickstarter to $100M/Year Business" (aired April 21, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | The Board Game Billionaire: From a $10k Kickstarter to $100M/Year Business |
| Aired | April 21, 2025 |
| Revenue and traction | Ranked as one of the top games in the world, though specific revenue details are not provided. |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
The Board Game Billionaire: From a $10k Kickstarter to $100M/Year Business · aired April 21, 2025 · hosted by Sam Parr and Shaan Puri
Why it works
It emphasizes teamwork and entertainment, encouraging players to interact and create memorable experiences.
Founding story
Created through collaboration between the founder and his daughter, focusing on fun elements that appeal to both kids and adults.
The playbook
Incorporates various challenges and physical activities to keep gameplay exciting and engaging for all ages.
Also mentioned
The game encourages creativity and spontaneity in play, making it enjoyable for repeated sessions.
Why this works now (our analysis)
Most board games fail to engage players physically. Catchables capitalizes on the growing trend of active play, integrating movement into its gameplay. The founder initially launched the game through targeted campaigns on niche platforms like BoardGameGeek, where dedicated enthusiasts seek innovative game experiences. A significant challenge remains the need for ongoing production funding, as high-quality materials and manufacturing processes require substantial upfront capital.