Business idea · Agency
YouTube Content Strategy Consulting
YouTube Content Strategy Consulting is a consultancy service that helps businesses develop effective YouTube strategies, including content creation, optimization, and audience engagement. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "Dumb iPhone Apps Are Making People Rich Again (Here’s how)" (aired February 24, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | Dumb iPhone Apps Are Making People Rich Again (Here’s how) |
| Aired | February 24, 2026 |
| Category | Agency |
| Real companies on the episode | UOS (Entrepreneur Operating System), YouTube Strategy Agency, Push Scroll, Hampton, Puff Count, Five-O Scanner |
The problem it solves
This service solves the problem of businesses struggling to create impactful video content that resonates with viewers on YouTube.
How it makes money
Consulting fees based on project scope or ongoing retainers for continuous support.
Skills you need
Expertise in YouTube SEO, video marketing strategies, and strong communication skills for client interactions.
The market, and why this works now
The rise of YouTube Shorts as a popular format offers a clear opportunity for businesses to enhance their video strategies. Engaging with communities like r/YouTubeCreators on Reddit can facilitate initial revenue by connecting with potential clients seeking guidance on video content. However, the reliance on YouTube's algorithm presents a risk, as changes in platform policies or visibility can significantly impact client success and, consequently, consulting revenue.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- UOS (Entrepreneur Operating System)
A framework for managing company operations and goals, often used by startups to streamline processes.
- YouTube Strategy Agency
An agency that helps large companies build their YouTube teams and develop effective content strategies.
- Push Scroll
An app that blocks access to social media until the user completes a set number of push-ups.
- Hampton
A company that operates using asynchronous systems to manage tasks and workflows, allowing flexibility for employees.
- Puff Count
An app designed to help users track their nicotine usage in order to quit vaping.
- Five-O Scanner
An iPhone app that allows users to listen to police scanner feeds.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: Dumb iPhone Apps Are Making People Rich Again (Here’s how)
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.