Company case study
Your TMJ
Your TMJ is a company that sells heated jaw massagers specifically designed for people with TMJ disorders. It came up on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "Asking 3 young millionaires how they make $1.8M, $5M, & $12M/year" (aired August 19, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | Asking 3 young millionaires how they make $1.8M, $5M, & $12M/year |
| Aired | August 19, 2026 |
| Revenue and traction | $430,000 a month in sales, translating to an annual revenue of approximately $5 million. |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
Asking 3 young millionaires how they make $1.8M, $5M, & $12M/year · aired August 19, 2026 · hosted by Sam Parr and Shaan Puri
Why it works
The product addresses a specific need for those suffering from TMJ disorders, providing relief through a unique solution that wasn't previously available in the market.
Founding story
The founder started the business after experiencing TMJ issues personally, realizing there were no existing products on the market to aid in treatment.
The playbook
The founder utilized social media for viral marketing, particularly focusing on content-based selling, and leveraged 3D printing for product development to minimize initial costs.
Also mentioned
The founder is exploring expansion into a broader range of TMJ-related products and aims to build a brand around TMJ solutions.
Why this works now (our analysis)
Shopify's integration with health and wellness products has allowed Your TMJ to reach a targeted audience effectively. The founder initially marketed the heated jaw massagers through niche health forums like r/TMJ, directly engaging with potential customers and addressing their specific needs. A significant constraint for the business is the high customer acquisition cost, which can extend the payback window and impact cash flow.