Utah Veterans Massage

A massage therapy business focused on providing services to veterans, offering 12 free sessions covered by the VA.

Why It Works

The business effectively addresses a niche market with a significant demand among veterans, providing a valuable service that is funded by insurance, which ensures a steady stream of clients.

Revenue & Traction

The business generates $68,000 a month in revenue with about $20,000 in profit.

Founding Story

Aiman Hardin, the founder, transitioned from a construction career to become a licensed massage therapist after finding fulfillment in helping veterans manage their pain.

Business Playbook

The company relies on a network established through the VA, allowing therapists to rebook clients easily, and utilizes a scheduling software to streamline operations.

Additional Information

The goal is to expand into 40 other states, with plans to enter Arizona next.

Source

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This was one of the case studies discussed on I Judged 10 Businesses Live. One Makes $68K/Month - Ep. #339. See every idea and case study pulled from this episode in one place.

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