Company case study
Swig
Swig is a beverage franchise known for its unique 'dirty sodas' and a wide variety of customizable drinks. It came up on Koerner Office, hosted by Chris Koerner, in the episode "The Most Overlooked Way to Get Rich in America - Ep. #326" (aired August 14, 2026).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | The Most Overlooked Way to Get Rich in America - Ep. #326 |
| Aired | August 14, 2026 |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
The Most Overlooked Way to Get Rich in America - Ep. #326 · aired August 14, 2026 · hosted by Chris Koerner
Why it works
Swig aims to replicate the successful model of Crumble, focusing on the unique appeal of its product offerings and creating a community around its brand.
The playbook
Plans to invest in technology for better customer service and experience, aiming to streamline operations and enhance customer satisfaction.
Also mentioned
The app experience was criticized in the transcript, highlighting areas for improvement in customer service.
Why this works now (our analysis)
Most beverage franchises rely on traditional soda flavors, but Swig capitalizes on the rising trend of customizable, flavored drinks with its unique 'dirty sodas.' To generate initial revenue, Swig could leverage Instagram's local business features to attract customers through targeted ads showcasing its drink customization options. The company faces a significant risk in managing customer acquisition costs, particularly if it relies heavily on paid social advertising, which can lead to a lengthy payback period on marketing investments.