Company case study
Broken Shed Vodka
Broken Shed Vodka is a vodka brand that uses 100% New Zealand products, including water and whey. It came up on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "I spent 24hrs with a blue collar millionaire" (aired July 21, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | I spent 24hrs with a blue collar millionaire |
| Aired | July 21, 2026 |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
I spent 24hrs with a blue collar millionaire · aired July 21, 2026 · hosted by Sam Parr and Shaan Puri
Why it works
The brand capitalizes on the growing premium spirits market by emphasizing its unique sourcing and production processes, appealing to consumers looking for high-quality alcoholic beverages.
Founding story
Marco started this vodka brand as a side venture while delving into the real estate market.
The playbook
The brand's playbook includes focusing on quality ingredients, leveraging the New Zealand origin story to create a unique selling proposition, and building a strong brand image.
Why this works now (our analysis)
Most premium vodka brands rely on mass-produced ingredients, but Broken Shed Vodka stands out by using 100% New Zealand water and whey. To attract early customers, Marco could utilize niche forums like r/cocktails to engage with enthusiasts who prioritize unique flavors. A significant risk lies in the regulatory challenges associated with alcohol distribution, which can complicate market entry and increase compliance costs.