Company case study
Printer Pet
Printer Pet is a custom pet gift company that creates personalized products featuring the customer's pet's face, utilizing a print-on-demand model. It came up on Koerner Office, hosted by Chris Koerner, in the episode "He Made $800K in 2 Months From a $40 Start - Ep. #320" (aired July 24, 2026).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | He Made $800K in 2 Months From a $40 Start - Ep. #320 |
| Aired | July 24, 2026 |
| Revenue and traction | Closed out its first full year with just over $1 million in revenue, with seasonal peaks during November and December contributing significantly to earnings. |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
He Made $800K in 2 Months From a $40 Start - Ep. #320 · aired July 24, 2026 · hosted by Chris Koerner
Why it works
The business leverages low overhead costs, allows for customization, and taps into the emotional connection people have with their pets, making it a highly giftable product, especially during the holiday season.
Founding story
Launched in November 2019, the idea for Printer Pet emerged from the founder's previous experience with pet-related products, along with inspiration from competitors and a serendipitous weekend dedicated to building the website.
The playbook
Utilizes organic marketing strategies initially, leverages Etsy for expanded reach, and combines paid ads on various platforms to boost visibility and sales.
Also mentioned
The business has managed to scale rapidly by hiring remote artists, has expanded its product offerings, and has learned to navigate the complexities of e-commerce and seasonal sales.