Company case study
Eco Water
Eco Water is a major competitor in the water filtration industry that primarily sells through large retailers like Costco. It came up on Koerner Office, hosted by Chris Koerner, in the episode "From DoorDash to $81K/M With This Overlooked Business - Ep. #332" (aired September 4, 2026).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | From DoorDash to $81K/M With This Overlooked Business - Ep. #332 |
| Aired | September 4, 2026 |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
From DoorDash to $81K/M With This Overlooked Business - Ep. #332 · aired September 4, 2026 · hosted by Chris Koerner
Why it works
Eco Water benefits from a well-established brand presence and distribution through high-traffic retail locations.
The playbook
Eco Water uses a traditional sales approach that involves in-home consultations and tests to sell their products.
Also mentioned
The company is perceived as a competitor, but operates on a different model focusing on high-income demographics.
Why this works now (our analysis)
Most consumers overlook that water filtration systems can also enhance taste. Eco Water capitalizes on this by using advanced reverse osmosis technology, appealing to those seeking better flavor in their drinking water. Initially, the company could drive revenue by partnering with Costco for in-store demonstrations, allowing potential customers to taste the difference firsthand. A significant risk lies in the high customer acquisition cost, which could extend the payback period if the product does not rapidly gain traction among shoppers.