Company case study
Blackstone
Blackstone is a brand that produces outdoor griddles and cooking equipment. It came up on Koerner Office, hosted by Chris Koerner, in the episode "Finding Great Reselling Deals Is Easy (If You Know Where to Look) w/ Shannon Jean⏐ Ep. #201" (aired July 28, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | Finding Great Reselling Deals Is Easy (If You Know Where to Look) w/ Shannon Jean⏐ Ep. #201 |
| Aired | July 28, 2025 |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
Finding Great Reselling Deals Is Easy (If You Know Where to Look) w/ Shannon Jean⏐ Ep. #201 · aired July 28, 2025 · hosted by Chris Koerner
Why it works
Blackstone products are popular for outdoor cooking, appealing to consumers looking for high-quality cooking solutions.
The playbook
Focuses on social media marketing and community engagement to promote products; resellers can capitalize on high demand in local markets.
Also mentioned
Blackstone griddles are often resold at a significant markup, especially when purchased from liquidation sources.
Why this works now (our analysis)
Outdoor enthusiasts who frequently host backyard gatherings seek reliable cooking equipment for large groups. Blackstone utilizes social media platforms like Instagram to showcase user-generated content, driving initial sales through direct engagement with potential customers. The company faces a risk related to supply chain disruptions, which could affect product availability and increase costs.