Company case study · 2 podcast episodes
Bobbleheads.com
Bobbleheads.com is an online store that sells bobblehead dolls, initially starting with a limited selection. It came up on 2 podcast episodes (Koerner Office) between September 26, 2025 and September 29, 2025.
At a glance
| Discussed on | 2 episodes: Koerner Office |
|---|---|
| First and latest | September 26, 2025 to September 29, 2025 |
| Revenue and traction | In its early days, the business sold bobbleheads out of a basement and generated significant direct traffic, but specific revenue figures were not mentioned. |
| Category | E-commerce |
Figures and claims are as told on the episodes, summarized from the transcript. Check the date: they describe the company at the time it aired.
What Koerner Office said
The Most Hands-Off Side Hustle Anyone Can Copy⏐Ep. #227 · aired September 29, 2025 · hosted by Chris Koerner
Why it works
The business gained traction through type-in traffic generated from its domain name, which attracted customers directly without the need for SEO or paid ads.
Revenue and traction
In its early days, the business sold bobbleheads out of a basement and generated significant direct traffic, but specific revenue figures were not mentioned.
Founding story
The business began when the founder recognized the potential for selling bobbleheads online and started with very few products, leveraging direct traffic to grow.
The playbook
The founder emphasized the importance of type-in traffic and the direct relationship with customers, which allowed for successful sales without extensive advertising.
Also mentioned
The founder highlighted the importance of simplicity in the early days, focusing on selling directly to consumers and gradually expanding the product range.
What Koerner Office said
$50K a Year From 1 Website With 1 Hour/Month of Work (Copy This)⏐Ep. #226 · aired September 26, 2025 · hosted by Chris Koerner
Why it works
The business benefits from a strong domain name that captures industry search traffic and has diversified product offerings.
Revenue and traction
Produces over 250,000 bobbleheads each year, with average prices ranging from $100 to $200, potentially generating over $25 million annually.
Founding story
Started by purchasing the domain at auction for $30,000 without prior experience in the bobblehead industry.
The playbook
Focuses on quality production and marketing to build a recognizable brand in the custom gifts market.
Also mentioned
The owner runs a small warehouse and has expanded to a team of 15 employees.